The marketing world is changing. Customers are no longer reliant upon sales people to contact them and let them know all about a fabulous new product or service. Instead, customers take control of their own buying experience. On average, an estimated 60 percent of the buying process is complete before a customer even speaks with a company’s sales representatives.
With the advent of the digital age, consumers increasingly turn to the Internet to learn more about the products and services that interest them. This means that businesses of all sizes must adapt their marketing strategies to meet the needs of these new technologically savvy customers. One of the best means of accomplishing this is by starting a company blog. For those who have never had a blog before, the prospect might sound intimidating, but it does not have to be. Having the opportunity to interact with potential customers on a personal level and share your thoughts and experiences, and might even be fun! Here is what all small business owners should know about building a company blog.Read More