Here are three ways to prepare your business and team for Black Friday.
1) Spreading Your Message
Share with your customers your accessibility during the holiday weekend and what promotions you are offering. Try to connect with them on social media using a hashtag campaign that promotes the day or stand alone promotion. Prepare an email message to be sent out earlier in the week, that hypes your store’s deals.
Don’t forget about traditional media either when crafting your marketing strategy. Sharing your message in print or through a direct mail campaign can also help increase the number of customers who will visit your business. Don’t worry if you don’t think you have enough time to pull this together before next Friday. It’s not uncommon for Black Friday sales to last not only through the weekend, but during the entire holiday season.
2) Have a Plan
Don’t treat this day as business as usual. Customers are going to be up and be looking for businesses to be open and will want to see the best offers available. Make sure that your business is staffed and prepared to handle an influx of customers. Of course you’ll want to make sure your shelves are stocked, and there are plenty of items in the storeroom. But, it’s also a good time take an assessment of non-retail items as well.
Do you have enough bags? Is there plenty of receipt paper? Do your employees know what to do in case of a power outage or if the credit card machine goes down?
Having a plan for the next six months will help your team overcome any obstacle and treat customers with the best retail experience possible.
3) Go the Extra Mile
This isn’t something that’s new to business owners. Every day, you strive to make your customers feel welcome and included in your store’s community. But customer satisfaction during the holiday takes on a brand new meaning. People are under an immense amount of stress during the holiday season and having a negative experience in a store could lead to customer complaints. Prepare your staff with ways to deal with consumers who seem frustrated. Have extra promotions available to help keep customers happy. When people receive great customer service during a busy time, they will always remember it.
The holiday season is going to be full of opportunities for your business to be successful. The weekend after Thanksgiving is just the first chance you will have to welcome consumers to your store. Having a marketing and service strategy prepared will help your business have a great holiday season.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com.