The one thing that every business has in common is that they are always looking for ways to build consumer engagement. It’s great when customers consider you an industry leader, because they will turn to you for solutions, however, showing them you are also a valued member of the community can help you build their trust. Knowledge shows expertise, but if you are demonstrating that your business is reliable and personable, that will help you build a relationship with local consumers.
Building this rapport with customers requires more than just great discounts and clever promotions, you need to showcase your personality and to not be afraid to show off your popularity. This is where local accolades, like the Readers Choice Award, can help you build your audience and grow your business.
Consumer-based awards show new and returning customers that your products and services are in demand and that your audience considers you to be the very best. Don’t be shy about posting the award certificates or trophies in your business. These can be used to let everyone know that your brand offers reliable service that is trusted and recommended.
Here are some examples of local businesses who have posted their Readers Choice Awards for everyone to see. By displaying the certificates, it provides proof that you are a trusted member of the local community.
Don’t shy away from using the awards in your business’s marketing strategy. There is no better way to answer the question, “Why should I trust you business?,” than with, “Because we are trusted by your community.” For instance, this business has won 12 Readers Choice Awards, and produced an ad that is grateful and proud to have so much support from their loyal customers.
Once consumers have voted for your business in surveys like the Readers Choice Awards, this is your opportunity to not only thank them for voting, but also to let the community know of your success. Let the local award be a banner for your business! Use it to celebrate how highly people regard your business, and to convince others to see for themselves.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, sending facts, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.