One of the most popular sayings in advertising is, “content is king.” The more information you provide to customers about your business, products, and services, the easier it is for them to feel connected to your brand. Your content helps encourage customers to explore and engage with your physical business, digital presence, and social media networks. Your content should be unique to your business and represents the voice and mission of your brand.
The aim of your content is to show originality to consumers. While you may offer the same product as another business, it’s how you describe it that may be the deciding factor for a customer. The exclusive content you offer to consumers becomes a valuable resource for them and you become the place they go for answers, you’re the expert. The voice your business carries should compliment all of the different types of content you create.
Don’t rely on just text to carry your message. Content can be diverse and reach consumers in a number of ways. Video offers you the ability to connect with your audience directly and showcase yourself on one of the most popular types of digital media. Photos, images, and infographics can be an effective way to share information and convey emotion to consumers. Social media gives you the opportunity to share all different varieties of content to new and loyal customers.
The messages you create for your business should be topical, informative, creative and personal. Develop a style that is unique to you, and create a voice that engages and invites consumers to explore your business. Content is the key to making your business their exclusive destination.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, sending facts, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.