Now that Thanksgiving is officially over and your focus on preparing your business for the holidays is in full swing, let’s take a minute to think about how you deliver your message. The way you deliver your marketing shouldn’t be dedicated to one exclusive medium. Advertising your promotions in print, digital, and on mobile, will help you reach as many consumers as possible in the next four weeks.
Even when running your advertising across multiple platforms, the key is to create a consistent theme throughout all of your messages. Create a design and a slogan that will fit your holiday message, no matter what the promotion or sale is that you are advertising.
Be aware of who you are targeting with the different types of ads you create. While having messages published in print and online can help reinforce your promotions with all customers, certain demographics will be more likely to see them in different types of media.
While 72% of customers over the age of 55 report getting their news from newspapers and digital devices, 67% of people in that age group say they still only read the news in print. The products and promotions you advertise in print should focus on gaining the attention of your baby boomer customers.
According to a report from Nielsen, consumers aged 18-34 trust mobile and digital advertising more than any other age group. Your digital advertising should be targeted at these customers. Create a social media campaign that you can promote on Twitter, Instagram, and Facebook to reach new, younger customers in your area.
Another way you can try to reach out to customers, is by setting up an email marketing campaign. MarketingSherpa found that 72% of consumers want businesses to email them with deals. Like your print and other digital strategies, you can create different email messages that target different demographics. Studies have shown that personalized emails are more likely to be read and clicked on.
The holiday season is one of the few times you can count on almost everyone looking for the perfect gift for their family and friends. By creating a marketing message that will reach different demographics you will increase the opportunity of more customers being aware of your business. When you create a theme that connects these messages together you can also build your brand recognition. Don’t limit your audience to a small group, try to reach as many consumers as possible using all the marketing tools at your disposal.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, sending facts, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.