Every business owner looks forward to the day when they have the support of their customers and the surrounding community. It means that they are considered a local expert and source to turn to. Being a trusted brand also means that you are active in supporting the community when assistance is needed.
Many youth extracurricular programs, like athletics, the arts, and community organizations look to local businesses to act as sponsors to benefit children and young adults who take part in the activities they run. It’s beneficial to your brand to take part in donating time and resources to these groups, because it strengthens your reputation with your audience.
It also exposes your business to new customers through advertising and other sponsorship opportunities. Perhaps you are a major donor to the local high school theater’s spring musical production. When members of the public see your name attached to the product they’ll understand your commitment to the students. Whether they are already customers or not, they will remember your business is associated with the program.
You also don’t have to be directly helping a youth organization, you could become a sponsor for a private event that looks to recognize members of the community. Local businesses are always in need to help create the events that look to reward these outstanding young men and women.
If you are approached to be a part of a youth organization or a recognition event make sure to supply the organizers with the proper contact information, art and copy that will make it impossible for customers to ignore your business. You will have a unique opportunity to create a bond between your business and the community that can last for years.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.