Every fall in New England, homeowners look at their house and property to prepare their home for the fall and holiday season. Your business may specialize in resources that property owners are in need of for their fall projects, so it’s important to share information about your business with them. It doesn’t matter if you are in construction, landscaping, or painting, using local media to advertise your business will connect you with consumers who are looking for the goods and services your business provides.
Advertising in a special section that is dedicated to attracting a specific demographic can help build your business. Your ads will be placed around home improvement content. The customers, who are already looking for help, will be more aware and ready to engage with your ad. In color or in black and white, your message will be seen by readers; but, there are other ways to take advantage of a special section campaign.
You can take a different approach, with custom content. With this type of advertising you can have a piece of content created to tell your story. The written piece will cite your company as an expert on the subject matter. It positions your business to be a trusted resource for information and also a solution for the consumer.
Another option for your marketing plan is to sponsor a promotion. Promotions or online contests offer a level of engagement to consumers that a print or digital ad doesn’t offer. Contests engage your audience by offering a prize provided by your business. This also helps you capture consumer data on those who are interested in your business.
Opportunities around special sections isn’t limited to just print advertising anymore; your business can take advantage of multiple approaches to marketing around these special section topics. Take part in these targeted marketing strategies to introduce your brand to customers who are looking for your expertise.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.