Black Friday, the unofficial start of the holiday shopping season, is almost here. While you expect your business to be busy during the next few weeks, you may be looking for ways to connect with consumers. The Thanksgiving edition of your local paper offers you the opportunity to connect with an audience. This historically extra-large publication puts your business in a position to attract a large number of readers interested in your sales and promotions.
According the Newspaper Association of America, 83% of Black Friday consumers have acted on an ad they have seen in a newspaper. While newspapers always publish advertisements, consumers turn to the Thanksgiving edition to find those promotions to shop for gifts. Normally, a marketing message may inspire them to make a purchase, but because of the looming holidays, readers know it will direct them to the best sales.
In fact, consumers see the Thanksgiving edition of print publications as a great resource to find the best local deals. According to Nielsen, 63% of adults said that newspapers were the “ultimate holiday shopping guide.” Many people plan to enjoy a long weekend with family, and holiday shopping is usually on the “To Do” list, and the ads in the newspaper are a way to plan their trip.
Like the Thanksgiving meal itself, this edition of the paper is larger than average. Your local paper will be full of traditional print ads, inserts, and special sections. Full of great deals to kick-off the holiday season, and the holiday consumer is ready for them.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.