The marketing content you share needs to be able to grab the attention of consumers and present them information that is easy to understand. Recent studies have shown that the most engaging pieces of digital content don’t rely on words, but on images instead. Infographics are your way to share information with your audience that will encourage them to connect with your business.
If you have a graphic designer on your team, they have been trained in ways to manipulate images to gather the most attention. If you don’t, these are some tools you can use to build infographics yourself.
Canva is a web-based graphic design site that allows any user, regardless of experience, to design and publish infographics. There are plenty of free images available to help complete a design, but they also offer premium templates and images for consumers to use. If there isn’t an image in their catalog, you can upload one of your own to use in the infographic.
Like Canva, Easel.ly offers users a simple way to create infographics with free or premium templates and utility images.
Infogr.am is a program that allows you to turn your raw data into charts and graphs. This information, displayed visually, can help your business show its success to customers, investors, partners, and other interested parties.
You don’t need to have years of experience in graphic design to build an infographic that consumers will want to engage with. With these free sites, and a little imagination, you can start sharing useful information that everyone can enjoy and understand. Try one of these sites and share your infographic with us.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.