When you market your business, you don’t want to just sell a product. Instead, you should focus on creating trust with consumers, who will then choose your business as a local resource. When building a consumer relationship, a conversation is much more effective than a sales pitch. Social media, in all of its forms, can help you build a community with customers.
One of the first steps to starting a conversation, is to know who your audience is. Different social media accounts have different voices and appeal to different demographics. If you create a message for baby-boomers, but post it on a site that is more popular with millennials, you have less of a chance to reach a desired type of customer.
Facebook is the most popular of all social media sites, with 1.28 billion daily active users. The Pew Research Center reports that 79% of Americans use the social networking site. Their extended numbers show that its popularity is high among all age groups.
As you go through the entire report, you see more diverse facts with regards to other social media channels, like:
- 59% of 18-29 year olds use Instagram
- 33% of 30-39 year olds use LinkedIn
- 45% of women use Pinterest
Knowing who your customers are and how they use social media sites can help you build a relationship with them. You can introduce products and services to them, and they can ask you for advice. Social media sites offer you a great opportunity to introduce your business to new and existing customers.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.