One of the best ways to connect and engage with customers is by offering them an incentive to interact with your marketing message. You do this all the time by offering coupons and advertising special deals, but with consumers’ attention becoming drawn to more engaging pieces of content, your business should think about sponsoring different types of interactive marketing.
By finding a medium that can promote your brand, keep readers engaged and entertained, your marketing strategy can focus on building a connection with consumers instead of selling to them.
Video ads are some of the most popular types of digital content. An average web user watches 32 videos a month. Sponsoring a video offers your business an easy opportunity to promote your brand to consumers. You’ll want to include the name and logo of your business at the beginning and end of the video and also included in the title and video description.
Quizzes have also grown in popularity in recent years. In 2013, The New York Times published a regional dialect quiz and it was more popular than any story they published online that year. People like quizzes because it offers them a chance to test their knowledge and share with friends their experience. Like sponsoring a video, sponsoring a quiz allows customers to interact with your brand as they engage with the content.
Take a look at what a sponsored promotion can look like. Beldon recently sponsored a home & garden inspired quiz. On each page the business is represented, and when the quiz is complete users can enter to win a $500 gift card.
Every marketing strategy comes down to customer engagement. Sponsoring digital content that connects with users gives you the perfect opportunity to introduce your brand, and help you build a connection with consumers.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, sending facts, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.