In December, the Wicked Local Media Solutions blog looked to help community businesses attract customers for the holiday season. We shared strategies to help business owners prepare their store for shoppers, ways they could engage with new customers, and create simple video messages to share online. We also took a look back at our most popular blogs, and what marketing trends will be hot in 2016.
If you’ve missed any of our posts, here is December’s blog rewind.
In the last four days, Americans are estimated to have spent billions of dollars on merchandise while holiday shopping. Companies have aggressively promoted their Black Friday and Cyber Monday deals, and their advertising has absolutely worked. We were all aware where we could get a great deal on our favorite (and pricey) items. As all of this capital is being spent on gifts for people, nonprofit organizations have also found their niche during this epic weekend of consumer engagement.
We’ve referred to customer testimonials as a type of word-of-mouth advertising, which is one of the most trusted forms of marketing. But what if it’s not easy for you to share that real-time message to potential consumers? You need to have these compelling and trustworthy endorsements in very visible places that will attract the attention of shoppers in your community. You need to turn to social media.
Infographics are everywhere. I'm sure if you look in your favorite publication you'll see some sort of information that is being displayed as artwork. They are used in stories about finance, crime, sports, and politics as a way to make the raw data easy to understand. What makes them so appealing?
For a second, let’s pretend that you are in the market for a new computer. During your research to find the best computer for your needs you search different websites and different models. You find the model that you want to purchase and find the item on techgiant.com. They have a fair price, but you want to search around to see a better deal. Throughout the rest of the day, you visit other websites and social media, and you notice an ad from techgiant.com keeps coming up on every page you visit. Why is this computer following you around the internet? Don’t panic, it’s just a marketing strategy called retargeting, and your business can do it too.
Print advertising is still considered one of the most trusted forms of advertising. People expect to see newspaper ads in print publications so not only are they not ignored, they are also sought out. But, what do you need to do to make a strong print ad? A print ad needs to be a showcase announcement for your business. Whether you are looking to promote a grand opening or build attention to a new product, newspaper advertisements are the perfect way to connect with consumers in your community.
Creating a video message is a great way for your business to create user engagement and build your brand identity within your community. With the advances in technology, it's never been easier to produce and distribute a video that will connect with your audience.
Creating a website for your business is an integral part of owning and managing a company in the 21st century. It wasn’t that long ago that a website for your business was considered to be a luxury or something that would be, “nice to have.” Now, customers can do a web search for local businesses while they are walking down the street. A web page isn’t a complementary component anymore, it’s a necessity.
Throughout the year, we’ve suggested that it’s good practice to take note of what marketing strategies and promotions have worked for you during the year. Now that 2015 is almost over, it’s a great time to look back over your ledger and review the most profitable advertising campaigns your business ran. Try to create a calendar for the next 365 days that will build off your previous successes and your failures.
2015 is winding down. With each day that passes, you start to close the books on this year and look forward to 2016. A new year means your business will offer new merchandise and services to your customers. It also means you will have new challenges in figuring out how to engage with a larger audience as you try and grow your business. Here are four ways you can start to build a marketing strategy that will be ready for campaigns in 2016.
A customer testimonial is not just a positive review of your business, it’s also a tool you can use to increase consumer engagement. This infographic shows that testimonials and reviews lead to increased sales and create an effective bond with potential consumers. Customer testimonials deliver compelling word-of-mouth advertising that has proven to be an asset for every business.
Your business probably has a Facebook page, but how effective is it at building an audience? Building consumer engagement on Facebook isn’t always going to be easy, but as you build an audience, it can be very rewarding. The tricky part can be creating content that will inspire your audience to grow. Here are four things to keep in mind when you are trying to strengthen consumer engagement on Facebook.
Customer testimonials can be a very important part of your marketing strategy, because they help your business build a connection with new customers. The Edelman Trust Barometer reports that 62% of customers believe that people like them are a credible source when choosing a product to purchase. A customer testimonial has the power to be this voice for you when communicating with local consumers.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org. Testimonial Tuesday will be back next year! Happy New Year