Businesses have achieved great success recently using social media in their digital marketing campaigns. One of the most valuable discoveries from this relationship has been viral marketing. These are messages which consumers connect with and share on social media, creating brand awareness. Here are some steps to help recognize the type of content that goes viral, and how you can create it.
Viral content should try to invoke an emotion from an audience so they are moved to feel that they must share the message. Your viral marketing campaign should focus on making your audience feel content, inspired, amused, or entertained. Think of the videos, infographics, and memes that you would share on social media and build content that you think will have the same effect on consumers.
Your content should also be something that most people can relate to. Whether you are pitching a product, your brand, or a feeling, it needs to be a universal experience. For example, Go Pro cameras often use videos their clients upload in their marketing campaigns. These videos show consumers how easy it is to engage with their products and also demonstrate what kind of adventures they will be able to share, whether it’s riding a bike in a race or saving a kitten from a fire.
Viral videos aren’t necessarily a sales pitch, instead they are a tool for you to use to expand your brand’s visibility. Don’t look to sell a particular item or service, when thinking of viral marketing ideas, create concepts that will draw consumers in and inspire them to learn more about your business.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.