The holiday season is here and your marketing strategy should focus on the best ways to create consumer engagement so you can make the most of this peak shopping period. Building a digital marketing campaign is a great place to start. It puts your ad in front of shoppers online and delivers them directly to your landing page or website. One of the most impactful and attention-grabbing online ad units is rich media, the prominent placement and animation stands out to online viewers.
Rich media ads can range from a top-of-the-page sliding billboard to an ambitious full site takeover. No matter which you choose, these ads are great for building your brand recognition among consumers and creating an interaction with online visitors.
Rich media ads have shown to be more effective than standard static banner ads as well. According to one study, rich media ads had 8x the engagement rate of a plain banner ad. Overall, rich media ads have the highest percentage of consumer interaction. These ads also perform the best on mobile devices. According to Opera Mediaworks, mobile rich media ads are four times more effective than mobile banner ads.
As the holiday season continues, take advantage of rich media advertising as a way to engage and connect with shoppers to drive your holiday business.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.