As the digital world continues to grow, the tools available to create a unique consumer engagement become more plentiful. With standard event marketing you use different types of messages to direct visitors to engage with your business. When you participate in a virtual event you can welcome guests and engage with them in the same way.
On Monday, September 25th and Wednesday, October 11th, Wicked Local will be hosting two Virtual Private Schools Fairs connecting students and their parents with the best private schools in the area. This virtual event will be a great opportunity for visitors to learn about what your school has to offer, from the comfort of their home.
Schools have all of the advantages of a face-to-face meeting, without travel or printing expenses. A Virtual Fair will allow more prospective students an opportunity to chat with members of your admissions team. Their questions and answers can be saved in the group chat so they can be read by other visitors as they join, and keep the conversation moving forward.
Your virtual booth offers an unlimited amount of space for resources. You can upload pdfs, documents, videos, and photos and share them with guests. They can watch, download, or read your material at their own speed and ask you specific questions about it.
One of the best features of the Virtual Private School Fair is that you can meet privately with students and their families through private text, video, or audio chat, and offer a truly interactive experience. As you get to know guests, you can have an associate control the conversation in the virtual booth, making sure no visitor feels abandoned.
Schools can save time and money by not producing handouts or merchandise, and instead focus on sharing the school’s mission with guests. All you need for success is a computer and the charisma to create connections for your brand.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.