Your website is the digital hub for your business. It’s where customers are directed to visit when they find your business during a web search or click on a digital ad. You can use it for promotional announcements and as a home for your landing pages. Your site needs to be more than just a static informational page. An updated website can help your business grow and prosper.
As more consumers rely on smartphones and tablets to conduct searches and shopping, how your site is viewed via mobile devices should become a point of emphasis for you. Having a site that is easy for consumers to navigate will help them connect with your business. That’s just part of the puzzle: your website needs to be easy for you to edit and add content.
If you have difficulty updating your site, it might be time for you to upgrade your content management system (CMS). The early days of updating web content required a lot of knowledge of how to code a website, but these days most systems offer users a fast and easy way to edit content and add pages. This immediate access to your site gives you the opportunity to update customers on new products, services, and promotions.
Newer websites also make it easier for you to keep your message consistent across all platforms. With more people using handheld devices for internet accessibility, you need to make sure that the content on your website can be seen by all. Responsive web design allows your audience to receive the same content consistently, no matter the device they read it on.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, sending facts, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.