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February Blog Rewind: Creating Ways to Engage with Consumers

Posted by Nick Pizzolato on Wed, Feb 24, 2016 @ 12:34 PM

February Blog Rewind: Creating Ways to Engage with Consumers | Wicked Local Media Solutions

In February, the Wicked Local Media Solutions Blog shared strategies that were designed to help you increase consumer engagement. Customers who feel a bond with your business will be more likely to purchase items from you and recommend you to their friends. They can find your business with ease when you use responsive web design and strengthen your site’s search engine optimization (SEO). Be a trusted resource by sharing content that answers questions your customers may ask, before they ask them. Your business can be a physical beacon with a simple logo redesign. Local customers want to do business with you, but you need to let them know you are available.

If you’ve missed these, or any of our posts, here is February’s blog rewind.

Testimonial Tuesday: Marketing Success With SEM

Advertising your business online is a necessary strategy in the digital age. 89% of customers begin their buyer’s journey with an online search. Within seconds of clicking the search button on Google, Bing, Yahoo, or another search engine, a customer will be exposed to hundreds of other websites that are available for them to explore. But what makes one page stand out from another? How can you point a consumer to select your site amidst all of that competition?

4 Keys to Creating Consumer Engagement

Customers are looking for businesses that they can connect with. People are looking for brands that have personality and are looking to engage with them. Businesses that have conversations with consumers instead of talking to them are generally more successful and reach more people. When you reach out to shoppers and start a dialogue, you can also showcase your products, services, and your appreciation toward them.

Six Steps to Increase Your Website's SEO

We all know that it is important for a business to appear on page one of the search engine’s results page, but how do you build that kind of organic search strength? Here are six steps you can take to help increase your search engine optimization (SEO).

Four Reasons Why Responsive Design Makes a Website Better

Having a website for your business is a necessity, because it’s the digital hub for customers to interact with your store as they would in a physical building. However, the web isn’t just accessed from desktop machines any more. Virtually everyone carries a web accessible device with them and uses those phones and tablets to perform web searches. To achieve optimal digital success, you must offer mobile customers the exact same consumer experience that exists on a traditional website.

Testimonial Tuesday: Connecting with Consumers Through Print Ads

Advertising your business in print is an opportunity to welcome customers to your store with open arms. Like any form of advertising, the most successful ads are the ones that are engaging and create a connection with customers to cultivate business. Your message in a print publication is going to be seen by readers as trustworthy and legitimate.

Five Steps for Building a Logo for Your Business

Do you want to make your business stand out? Of course you do. But how do you accomplish this? Perhaps, you can draw attention to your products and services? After all, they are the reason your business exists. Maybe you could find a great location for your store? This would make it easy for shoppers to visit your business. But, what about your logo? Your logo also attracts the attention of consumers, because it is the pictorial representation of your business.

Become a Trusted News Source with Email Marketing

People love reading the news. We want to be informed about the world around us. Over the decades, the ways we consume the news has changed, but the way a story is told has not. There is a certain structure to how news stories are written, known as “The Four W’s.” You can use this same template when you write content for your email marketing campaign to engage with consumers.

Testimonial Tuesday: Providing a Great Digital Presence for Customers

For small and medium sized business owners, creating or updating their website can seem like a daunting task. If you aren’t familiar with web design and digital marketing, you may be reluctant to get started. However, you also know that not having a website is no longer practical.

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Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at npizzolato@wickedlocal.com.

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Tags: Small Business, Digital Marketing, Websites, Wicked Local, Customer Engagement