Hashtags have become a favorite way for businesses to attract and engage with customers through social networks. Here are five steps to help you build your brand with hashtags.
1) Pick a # that Represents Your Business
Hashtags need to be unique to your business. It’s how you separate yourself from other brands and stand out to interested consumers. Keep your hashtag short, less than 15 characters, and try to have it capture your brand’s name or identity.
2) Use Popular Hashtags to Attract an Audience
Social media users pay attention to trending topics and hashtags that represent a specific area. If you want to attract customers who are in your city or town, use #yourtown to help consumers find you.
3) Promote Events
Create hashtags for in-store events or promotions and use them as a part of your marketing campaign. Use the hashtags during the event and encourage your followers to post with the hashtag when they visit your business.
4) Be Original
You may think your hashtag is unique and one-of-a-kind, but there a lot of social media users and your hashtag might have been used before. Use sites like Hashtagify.me and Keyhole to check hashtag popularity. Hashtags are included in search engine results, so try searching for the hashtags you want to use and see what pops up.
5) Engage with Consumers
Keep your hashtags creative and conversational. Have fun with them as you try to connect with your audience.
Hashtags are a popular part of the social conversation, so don’t be left out.