Live event marketing is one of the best ways to meet and introduce your business to customers. If there isn’t one planned in your area, here are five steps you can take to start your own community business event.
1) Be Active in the Event
Work with other local businesses to start an event that will fit your community. Whether you are organizing the event or just a vendor, by participating you are demonstrating the strength of local business in your city or town.
2) Don’t Be Shy About Promotion
Use your participation in the event as a reason to promote it. The more customers that know the event is taking place the higher your turnout will be. Include information in your digital and print advertising. Announce that you will be attending through your social media pages and ask your fans to join you. Use your relationship with customers to help build the general audience.
3) Invite as Many Businesses as Possible
Some live events are designed around a certain demographic and some are more inclusive, you should reach out to as many businesses as possible and invite them to take part. You can draw a larger crowd by promoting the wide variety of brands attending.
4) Find Local Experts
Talk to the businesses attending the event and see which ones would be interested in giving a presentation for the audience. Presentations like vendor demonstrations, lectures, and panel discussions act as magnets to draw more customers to the event. It’s also a great way for businesses to show their knowledge and promote themselves.
5) Show Personality
While live events take a lot of time to plan and prepare for, in the end, they give business owners instant access to customers, and create a fun and welcoming atmosphere for guests. The happier the consumers are, the longer they will stay and engage with businesses.
Live events offer a great opportunity to introduce customers to their community businesses. By taking the initiative to plan and execute a live event with local businesses you are investing in the strength of the local economy and your own marketing strategy.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.