Building a blog is a great way to introduce your business to the digital community. It may not have the functionality of a proper website, but you can use it as a placeholder while you design and prepare your site for launch, or add it to your existing website to keep them coming back. Here are five tips for writing a business blog.
1) Use Popular Blogging Networks
Blogging networks like Wordpress and Tumblr are used by businesses and franchises of all sizes across the globe. They are designed to help beginners learn about design and content moderation and to make content creation fun. They create a simple workflow for users that includes directions, a familiar text editor, and they make the posting and sharing process as simple as possible. As your experience level grows, so does the opportunity for you to edit and add features to your blog. You can even purchase your own URL so the blog looks more professional to consumers, but still allows you to create and promote content with ease.
2) Write About What You Know
Your goal should be to build an online audience for your business, so it’s important to keep the blog focused on one question. What does your business offer? Write about your mission, your services, your staff, the products you offer, or popular trends in the industry.
This doesn’t mean you can’t have fun with your posts. For example, you own a hardware store, and you see a product you sell when you are watching a home improvement show. You should try to find a clip or screenshot from that episode and write a post about that item. Your posts should share knowledge and show your personality. Give your audience a reason to be engaged with your brand.
3) Share Everything on Social Media
Some businesses have a presence on social media, but do not have a web page. If you have a Facebook page and share information there on a consistent basis, I have great news, you are already blogging! The bad news is, these posts are not helping your search engine results. Social media pages can be searched by web browsers, it just may not happen as frequently as they do a website. As a result, your business will have a hard time strengthening its search engine optimization (SEO). Start writing your social media posts as blog posts and then share that link on your fan page. Your SEO will increase because you are creating new content that search engines can index easily, and because you are sharing that post on social media.
4) Fill-In ALL of your MetaData
The hardest part about writing a blog, is thinking of content to post. However, the most important part of blog writing is filling in the metadata for each blog post. Metadata is the keywords and phrases that search engines look for when ranking your website. It’s also considered to be the title and description of your post. Search engines use your post title, description, and keywords in determining your SEO. When you ignore the metadata, you are making it harder for consumers to find you online.
5) Start Small and Gain Momentum
If you are new at blogging you may feel excited to start, but may get discouraged if you can’t think of topics to write about. Like any skill, blogging takes time to develop. If you don’t think you have enough content to post every day, that’s fine, but try to post two or three times a week.
Create a content calendar that will help you to plan out the posts for that week. If you feel you’ve run out of words, you can post videos, photos, or links to related content. Remember to put the posts into context of how your business can help consumers. As you gain experience you’ll gain confidence and will get content ideas that will resonate with your customers.A business blog should be a key part to your digital marketing strategy. Even if you have a website that shares your merchandise or professional services, a blog will help explain to customers why your business is the right choice for them. A blog can be fun or serious, but it needs to be engaging and add value to your brand.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.