Social media sites are an integral part of the marketing strategy for all businesses. With them, you have the ability to connect with your consumers directly and answer questions or promote products and services. Social media also gives you insight into how your competitors are engaging with their followers. Being able to observe and manage all of your social feeds from one central location will help streamline and simplify your social media marketing strategy.
The good news - there are programs and mobile apps available that will combine these feeds so it’s easier to communicate with your followers and keep tabs on what your competitors.
Here are some features to consider when looking for a social media feed manager:
- Research which social networks it has has access to. You want to have access to the most popular sites, like, Facebook, Twitter, and Instagram.
- Make sure the feed manager doesn’t just view these social media sites, but also allows you to respond to comments and share posts.
- Look for a feed manager that will alert you when customers comment on your business on Yelp or Google.
- Make sure you have the ability to set up feeds so you can follow what your competitors are posting. What messages are they sending to followers? Are their fans engaged with their social posts?
A social media feed manager helps your business keep in constant contact with customers and also watches what your competitors are doing too. Apps like Perch, help the busiest of small business owners and managers sort out and manage the continually evolving world of social media.