Live events are designed to help direct consumers to the businesses they want to meet with. When you’re at an event, next to dozens of other businesses, you need something that will draw the attention of consumers to you, and create a buzz about your business.
One of the best ways to create interest is by having free giveaway items available at your table. Here are four ideas that can help you to stand out from your competition.
1) A Smartphone Case
The number of smartphone owners continues to grow, and as they do, people are looking for ways to protect them. By offering branded free phone cases to them, you are giving guests an accessory that is useful to them in that moment. At your table, make sure to have a phone on display in one of the cases to show that the case still allows for all normal functionality. Some cases can double as smartphone stands, so people can use them to watch videos or as a portable music player.
2) A Smartphone Dashboard Holder
When you are at an event, think about the number of people who drove there and used their smartphones as a GPS to guide them. Having your logo on a dashboard holder is a great tool for drivers who use their phones as a guidance system. They will mount it at eye level and every time they glance at it to find their way, they’ll see your business’s name and contact information.
3) Portable Smartphone/Tablet Charger
Have you ever looked down at your smartphone or tablet and realized you were almost out of power? I think everyone has experienced that moment of panic where they try and find an electrical outlet before the battery dies. Portable chargers can offer some relief to this anxiety. The small charger houses a single battery which will give your device a brief boost of power to keep you connected to the world. It’s the type of gift that everyone will want; and when they use it, they will always see that you are the business that provided it to them.
4) Water Bottles
It may not be as flashy as the other ideas on this list, but these are always a big hit. As people walk around the venue, other customers will see your branding on the water bottle and will know where to go to get one if they become parched.Offering the most useful information at a live event is great, but you need a reason for people to seek out your business and then remember you when they have left. These items are practical, fun, and fulfill real needs. They aren’t just giveaway items to attract consumers, they are gifts to build relationships.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.