Having a website for your business is a necessity, because it’s the digital hub for customers to interact with your store as they would in a physical building. However, the web isn’t just accessed from desktop machines any more. Virtually everyone carries a web accessible device with them and uses those phones and tablets to perform web searches. To achieve optimal digital success, you must offer mobile customers the exact same consumer experience that exists on a traditional website.
Here are four reasons why responsive design makes a website better.
Remember that your website is a window to your business. There is nothing more frustrating to a consumer when they can’t have the best experience possible because a portion of the site is blocked to mobile devices. They don’t want to look for hidden links or try to find the “view full screen” button. Responsive design offers your customers equal accessibility to your site no matter what platform they are using.
2) High Quality Images
People can interpret more information from an image than they can by reading a brief summary. Pictures on your website can convey not only products and services you offer, but the emotions of your customers and staff. Responsive design allows your customers to see all the pictures that you would want them to see, at the quality they should be viewed at.
3) Easy Sales Conversions
67% of people are more likely to buy from mobile friendly sites, because people are more likely to buy things when they think of them. Since a majority of customers have a smartphone, they can instantly search for a product and purchase it, instead of remembering to do it when they get home. Responsive design offers consumers the exact same product selection and purchase on a handheld or desktop device so those impulses can turn into sales.
4) Google LOVES Responsive Design
Last year, Google created a new search algorithm that web journalists dubbed “Mobilegeddon.” A focus of this update was to reward websites who are using responsive web design as a way to connect with mobile customers. Google is the most likely way consumers will find your business online, and having a responsive website will increase the chances they find your website at the top of a search results page.
There’s an old saying that, “location is everything,” when it comes to opening a physical business. The same is true for a digital one. A mobile responsive site provides your business more opportunity to succeed, because it creates the shopping experience for every customer.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com.