Having a digital presence is a key element of any business strategy in the 21st century. Whether you have a storefront on Main Street or run a business from your garage, a website is essential for success. A large part of building an online audience, is making sure your business can be found easily, and once it’s found, making sure your business information is up to date. A proper business listing can be the difference between success and failure.
According to Searchenginewatch.com, 73% of customers lost trust in a business because of an inaccurate listing online. The keywords in this statistic are “lost trust.” Great customer service can turn angry customers into ambassadors, but it’s hard to regain the trust of a consumer who has never shopped with you.
Updating your business listing creates many opportunities for your business to build its online presence. First, it helps strengthen your search engine optimization. Having your updated business information available in metadata and listing sites reinforces your brand with search engines. Also, with 79% of people doing local searches on smartphones, having a business that offers a contact number and an accurate address helps customers to easily contact and find you.
With more people using the internet to research and find local businesses near them, it’s imperative that your business information is up to date. You need to make it possible for customers to find your business as easily as possible. Keeping your business listing updated is a key part to any successful marketing strategy.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.