Most marketing strategies have one thing in common: repetition. Finding ways to display and announce the name of your business to consumers is an effective way to make an impression. You see this strategy used in print, on TV, and in radio ads, but your digital ads can also become a tool for brand recognition as customers use the internet.
Retargeting solutions allow you to build ads that follow consumers from one website to another. Customers who visit your website and then continue on their journey will be followed by ads that represent your business. They will be reminded of your brand and the products and services you offer, on every site they visit. In fact, 70% of users who are exposed to a retargeted display ad are more likely to buy a product.
With e-commerce becoming an integral part of a business’s digital footprint, creating more options for your brand to succeed online is a necessary step. Investing in ad retargeting reminds interested consumers that your business has the products and services they need.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, sending facts, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.