Last week, I wrote about the importance of having your business properly listed on business listing websites. These sites help increase your business’s digital footprint and strengthen your website’s search engine optimization (SEO). Because of Google’s global popularity, updating your Google Business page should be a top priority to provide consumers with updated contact and business information. If you haven’t claimed your Google business listing yet, here’s a step-by-step guide on how to do so.
1) Find your business on google. Click the link that asks if you, “Own this business?”.
2) On the “Google My Business” screen, click “get started.”
3) Google will show you the business information it thinks is accurate. If it’s incorrect, you will be able to correct it once you’ve claimed your business. Check the box that says you agree to their Terms and Conditions and click “Continue.”
4) Google is going to ask you to verify your business through a confirmation phone call or piece of physical mail sent to your business. The verification process is important, because it protects your business’s reputation from being ruined by third parties. If you can’t verify your business, the edits you make may not be saved and some other features may not be available. If someone has claimed your business, or the information isn’t accurate, contact Google for help.
5) Now that you’ve reached your profile, you can start customizing your Google Business page, plan your search engine marketing (SEM) campaigns, and look at your website’s analytics.
When you click on the red “edit” button (or the “edit” tab in the navigation) it will direct you to the edit screen. This page will allow you to update your contact information, address, business category, hours of operation and business description.
6) Back on the homepage, you’ll see how you can use Google to help grow your business. “Adwords” is Google’s SEM tool and Google “Insights” allow you to get a sense of industry trends, customer demographics, and building relevant content.
7) The next section of your google business page lets you moderate and respond to consumer reviews and connect your website to a Google analytics account. You also have the option to start a Google Plus page, but that feature is currently in-flux, so it may not be as important as the other tools Google offers.
Every day, Google processes 3.5 billion search requests. Consumers use them to look for answers to questions, information on specific products and services, or for ways to contact your business. When you take ownership of your Google Business page, you are able to provide customers the most accurate information possible. The easier you make it for people to find your business, the more likely they will be to connect with you.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.