How To Grow Social Media Engagement Using a Calendar

Posted by Nick Pizzolato on Fri, Mar 27, 2015 @ 03:53 PM

How To Grow Social Media Engagement Using a Calendar | Wicked Local Media SolutionsSocial media should be a part of the strategy for every business. Your social presence provides consumers with information about your business but also offers a way to communicate with your company. Engaging with you means that consumers can turn to you as a trusted resource.

But sometimes creating content on a day-to-day basis for your business can be challenging. Writer’s block can hinder the most creative social media minds. How can you clear a creative path and build strong and engaging posts?

Think about what type of content appeals to you. You like to share pictures, messages, videos and links that people in your circle can relate to. Posts should aim to be happy and positive so that your business’s presence online doesn’t leave a sour taste in the mouths of consumers. You want to find topics that are not only pleasing but also familiar to a large audience.

Where can you find content though that everyone can enjoy? It may seem like an impossible question, but in reality, the answer is as simple as looking at the calendar to see what day it is.

The calendar is one of the only things that is a constant for everyone. We all experience waking up and commuting to work. We all know the feeling of being sluggish on Monday and being relieved on Friday. The trending power of Throwback Thursday is a perfect example that shows people can relate to a day when it’s connected to a theme. The calendar can be your key to creating a social media plan that works.

It can be more than just creating a theme for a day of the week. For long term solutions, look ahead to the next month and find the days that you know are going to be noteworthy. Every month has at least one day that gives people a reason to celebrate or take note of. Find a few dates that you know will resonate with people.

Let’s take a look at April.

April 1st - April Fool’s Day
The first day of April offers people a chance to play harmless practical jokes on family and friends. A good natured gag usually makes people smile. There are few pranks you can play on your social media fans too. The can be simple, like writing, “¡ʎɐp s,looℲ lᴉɹd∀ ʎddɐH.” Or, if you have the resources, creating a video or trick photograph. AdWeek put together this compilation of the posts and promotions famous brands ran in 2014.

April 5th - Opening Day for Major League Baseball
I know that baseball doesn’t have global appeal. There are some people who don’t like the game. There are some people who don’t like sports. But baseball is, in a lot of ways, the unofficial first day of spring. It’s a sign that soon your consumers with kids will be hanging out at fields watching t-ball, softball and little league games.

Take today and give a shout out to the sports teams in your area. Not just the professional baseball teams your fans root for, but also the youth athletics in your area. If you sponsor a youth baseball, soccer or softball team, post a team photo wishing them, “Good luck!”

April 20th - Patriots’ Day/Boston Marathon
Patriots’ Day in Massachusetts is more than just a state holiday to honor the Minutemen who bravely fought in Concord and Lexington against the British in the first battle of the Revolutionary War. It also marks the day of the annual running of the Boston Marathon.

Take some time today and thank the runners who are running the marathon. A majority of the race participants are people who are running for charities and in memory of people. Some of the runners may even be from your community. They may even be your customers. Leading up to the event, see if you can find out what customers are going to be running. On the day of the race, send good luck messages to the runners.

You could post a picture of a tree on Earth Day (April 22nd). Remind people that taxes are due on April 15th. Use resources like to find other lessor known or uncelebrated holidays.

Each of these dates offer you a real chance at engagement with your followers. By planning ahead and finding days that have mass appeal, you are creating great opportunities and inviting the community to engage and trust your business.

Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at

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Tags: Social Media, Digital Marketing, Customer Engagement