As a small business, you hope every online ad campaign you run will result in more customers visiting your website or you physical store. But as the internet has evolved, so has the way people engage with online advertising. They don’t want to see a deal, they want to learn about why it’s great. Native advertising is content that educates consumers and promotes a business, service or product. It answers questions in the copy about why a promotion or tool is the solution to a specific problem.
Native advertisements can include video content, text, images, links to your website and other business information. The goal is to engage with your customers, and not be a passive voice.
As you can see from this infographic, consumers are engaging more with native advertisements than they are with other online ad campaigns.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.