Social Media has become a prominent part of the online culture. Year after year, people spend more time using and communicating through social media. Plus, the number of social networks are growing. Just this year, Periscope and Meerkat arrived, giving users the ability to live stream video to the world.
As social media marketing becomes less of a trend and more legitimate, your business shouldn’t be afraid to use it to help with promotion. With billions of people logging on to social media sites every day, your business is missing a unique opportunity to connect with an engaged audience.
If you missed any of our posts, here is July’s Blog Rewind.
The latest trend in social media marketing is live streaming video announcements and events. Earlier this year, Meerkat debuted at South by Southwest with lots of hype. They were close to partnering with Twitter, however, Twitter, acquired a similar app called Periscope instead. Since then, both video apps have been gaining popularity and people are exploring the opportunities they offer.
Over the last three years, Instagram’s popularity has grown by leaps and bounds. Last winter, it was announced that they beat Twitter for the first time in monthly active users (MAUs). It started as a photo sharing app, but has become a source for short videos and also serves as a marketing tool.
The best way to promote your business on social media is to share great content. You should post photos and messages that don’t just announce company news but invite consumers to engage with your business.
Building a relationship with consumers on social media isn’t always easy. The key to building a successful online community is to share updates about your business. Your content should be engaging and not be just used to make announcements. Posting content like an exclusive coupon, photos or video of a new product, or even a message of thanks after a busy weekend can build trust with your customers.
When you advertise your business, your goal is to have your message seen by as many people as possible. For the last eleven years, social media sites have been the best way to connect with millions of consumers instantly. A post on Facebook, Twitter, Google +, or any of the popular social networking sites, has the opportunity to connect with new customers, encourage brand engagement and ultimately, sales. The statistics in this infographic show just how successful social media promotion can be.
When you promote your business on social media, your goal is to start a conversation between your customers and your brand. You hope that every customer will engage with your posts and will like them, or share them, or write positive responses like, “I love your store!” But, you find when people do interact with your posts, you’re at a loss for words.
Social media networks are everywhere. It seems like every few months there’s a new platform being introduced with the tagline, “The site that will change everything.” It’s hard to remember at time without Facebook. But in reality, that was only only 11 years ago. Since 2004, sites like Twitter, LinkedIn, Google +, Pinterest, Meerkat, and many more have been introduced and become a part of life for billions of people.
People are spending 28% of their online time using social media sites. With internet users spending more time on social media, businesses with multiple social media accounts are increasing the likelihood of being seen by potential customers. But, not all consumers are on the same social media sites or engage with content the same way. By experimenting with different content on different channels, a business can measure success and see what type of message resonates the best with certain customers.
Having a social media account for your business isn’t just an option any more, it’s a necessity. Whether you manage a small hardware store or a large corporate store, having access to social media allows a business to connect and engage with consumers directly.
User interaction is the key element to every social media platform. That’s what makes social media such a powerful tool, the ability for one person to connect with another with a click of their mouse or by tapping their phone. In many cases, people start conversations with their friends directly just by typing their name into a comment field. This is “tagging.”
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.