July Blog Rewind: Ways to Build Consumer Engagement

Posted by Nick Pizzolato on Mon, Jul 31, 2017 @ 01:14 PM

July Blog Rewind: Ways to Build Consumer Engagement | Wicked Local Media Solutions

In July, the Wicked Local Media Solutions blog focused on strategies that are designed to help your business create engaging content for consumers. From starting conversations with potential customers on social media to creating the best opportunities for your business to succeed in the digital marketplace, our tools can help your business thrive. 

If you’ve missed any of our blogs in July, here is the blog rewind.

4 Tips for Creating a Landing Page

Digital promotions need to direct consumers to specific web pages so that you can measure the effectiveness of your campaign. Here are four tips to help you create a landing page.

Three Steps to Building a Successful Live Video Campaign

Creating a live video marketing campaign for your business may seem intimidating because of how new the technology is. However, this interactive phenomenon is already proving to be a valuable tool in engaging with consumers, new and old. Here are three steps you can use to build a successful live video campaign.

Learning the Lingo: Contextual Targeting

Sometimes your advertising strategy isn’t directed at a particular type of customer, but instead at the content that a person is interested in. Display advertising often times tries to find the customer through geolocation or search words. However, it can also target consumers passively by placing ads on web pages that those customers will read.

Five Facts About Creating Marketing Content

The original content you create can help your business engage with customers. Here are five facts about creating marketing content.

Creating Social Conversations with Customers

When you market your business, you don’t want to just sell a product. Instead, you should focus on creating trust with consumers, who will then choose your business as a local resource. When building a consumer relationship, a conversation is much more effective than a sales pitch. Social media, in all of its forms, can help you build a community with customers.

Engage with Customers at Kidz Expo

Events offer businesses the opportunity to meet directly with targeted consumers. As consumers participate in the event’s activities, you can engage them with products and services that are tied to the theme of the day.

Four Reasons to Use Instagram

Instagram is one of the fastest growing social media networks. Here are four reasons your business should use Instagram as a marketing tool.

Revving up Your Readers Choice Campaign

The 22nd Readers Choice Award winners have been announced, and your business is in a position to celebrate, thank, and market your award. Customers have voted for your business and have given you the opportunity to tout your brand to the community to capture the attention of new consumers.

Creating a Mobile Presence

The landscape of ecommerce is changing rapidly. For years, people were limited to internet access on just personal computers. However, it didn’t take long for technology to allow consumers to search the internet via their phone. Now, with smartphones, a user can access and have the same experience online that they would have on a desktop.

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Tags: Digital Marketing, Wicked Local, Customer Engagement