In June, the Wicked Local Media Solutions Blog aimed to help your business find new consumers and thank your loyal customers. Wicked Local is celebrating the 21st Readers Choice Awards, our annual consumer driven awards competition that allows your community to choose their favorite businesses in the area. This year, nearly 400,000 people cast their votes, and last week, we announced the winners. Check wickedlocalfavorites.com to see if your business was a winner. We also offered advice on ways to make your facebook advertising pop, gave you eight questions to ask a prospective hire, reasons why you should advertise on mobile devices, and much more.
If you’ve missed these, or any of our Throwback Thursday posts, here is June’s blog rewind.
Your social media accounts are great tools that allow you to connect directly with customers, however, the key for success is finding the most effective ways to use them. Posting a status update once a day is good, but it’s not being proactive in sharing your message. Your customers want to know that you are engaged with them and in your network. By creating content that encourages your followers to interact with your posts, you increase consumer engagement and the number of people who are likely to see the message.
One of the earliest things we are taught is to show gratitude when people give us attention. As children, we write thank you notes for birthday gifts. Giving thanks is more than just exhibiting good manners, it’s a great way to engage customers and continue the buyer’s journey online.
If you have a smartphone, it’s more than likely you have a few favorite apps that you use during the course of the day. Like music, newspapers, or television, smartphones offer users an escape during their day. Phone apps also provide advertisers with the opportunity to capture the attention of consumers as they focus on their screens. They allow your marketing content to be presented clearly and encourages the consumer to engage with your brand.
As a successful small business owner, you are considered to be a leader in the community. Your customers trust your knowledge and judgement and at times look toward you to set the standard. Involving your business in cause marketing is a great way to show consumers that you are engaged in making your community a better place. Here are 14 reasons why your business should take part in cause marketing.
Having your business active on Facebook is an easy and effective way to engage with people who already trust your brand. With more than one million active users a month, Facebook is also a great place to advertise your business to new clients. Facebook offers different styles and ad building strategies for you to consider; but no matter what campaign you lean toward, there are certain things you can do to make your ad be more accessible.
Marketing opportunities for your business can present themselves in many different forms. Traditional and digital media can offer you the space and resources to reach a large extended audience and are designed to create a bond with a customer. But, in the end, the best way to build that rapport, is to actually meet with consumers.
The time is here! This week, the 2016 Readers Choice Awards will be published and shared with businesses and consumers across 160 Wicked Local communities. If you are a reader, you’ve been waiting to see if your favorite business has been voted on as the BEST in the community.
With summer officially here, your community will be full of high school and college students on break and looking for a job. Some will just be searching for steady work so that they can save for the next semester, but others will take this opportunity to prepare for their future career. As you start to sort through applications and resumes, here are eight useful questions to ask during their interview.
It’s not a secret that streaming video is becoming more popular. Your own Facebook and Twitter feeds are probably full of video messages that are being broadcast live or that were recorded earlier. These videos, which can be easily produced through your tablet or smartphone, are a great way to show the human side of your business, and encourage your followers to engage or share your message. Here are some ideas for how popular types of businesses can use streaming video to enhance their social media presence.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, sending facts, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.