There are just a few days left to encourage local customers to vote for your business in the 22nd Readers Choice Awards. In these waning hours, it’s more important than ever to engage customers as you ask for their support.
An email marketing campaign can help drive those last minute votes to your business. Personalize your message to customers to grab their attention, add a link to the online ballot, and you’ve made it easy for them to vote for your business.
Catch their attention by sharing pictures of your business and your happy customers to help increase interest in voting. Posts that evoke positive emotion have a great response with customers. Try to make people remember the times your store has helped them.
You can also produce video content to create a message that connects and resonates with your audience. Videos are more likely to create engagement than other forms of online content. People respond to these because they feel like you are talking to them, not asking them to read a message. These videos can be shared on social media, your website, or sent out in an email marketing campaign.
Your customers want to see your business succeed. They want to know that your products and services will continue to be there for them whenever they need them. Sending them messages through email and sharing social media posts will encourage your fans to vote for your business as their favorite.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com.