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Learning the Lingo: Above the Fold

Posted by Nick Pizzolato on Tue, Sep 26, 2017 @ 02:39 PM

Learning the Lingo: Above the Fold | Wicked Local Media Solutions

When customers visit your website, they expect to find your most informative content quickly. Keeping your popular promotions and messages at the top of your homepage will help you guide customers deeper into your site. Regardless of how great your content may be, if your announcements at the top of the page don’t compel them to explore further, you may lose your audience.

Publishing content at the top of your page is considered placing it Above the Fold. The term refers to keeping the best content at the top of a website, where consumers will see it immediately when they visit. It’s origin is from the newspaper industry, and refers to how their most important stories always appear at the top of the front page, above the fold in the paper.

Your website’s most popular content should be posted here. Discover which pages are routinely getting the most page views, because they are a great indication of what consumers are looking for on a regular basis.

The top of the page is also a great spot for you to promote new products and services to capture the eye of visitors. To help attract attention to these promotions, design vibrant call-to-actions (CTAs) that will steer customers in the right direction.

90% of people don’t click past the first page of search engine results, and the same goes for your digital store. Consumers expect online shopping and resources to be easy for them to navigate. Keeping current promotions and popular items on the top half of the page will drive interest and visits to those pages.

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Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, a term for Learning the Lingo or to share your favorite moment from the film “Back to the Future,” email him at npizzolato@wickedlocal.com.

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