Brand awareness is at the core of every business’s marketing plan, it’s about creating ways to make your business memorable to consumers. A great brand awareness strategy can make consumers think of your brand by just seeing an image or hearing a song.
Your advertisements are a key source of information about your business. It is vital that consumers know where to find your business and what you provide. But, this is just the first step of creating awareness for your business.
How are you different than your competitors? You can grow your brand recognition by differentiating yourself from your competitors. Are your hours unique. Do you offer services that make your customers feel special? Creating an atmosphere for guests that makes them feel welcome, may prompt them to share their experiences with their friends.
You can also build brand awareness introducing new products to customers. Using print and digital advertising allows you to connect with consumers of all demographics and promote new services and items. By growing your inventory, you giving your business more opportunity to attract consumer attention.
To make sure your marketing campaigns are working, build tracking systems into your brand awareness strategy. Social media networks allow you to track and measure the reach of each post. They don’t just measure likes and shares, but show you how many people have been exposed to your message outside your immediate group of followers. Digital tools like Google Analytics can help you measure your website’s growth and see where referrals are coming from. For traditional print marketing, create a code for specific publications or specific geographic areas, so you can see which communities your message has the most impact with.
Building significant brand awareness is the goal for every business. While, the term itself isn’t very technical, the strategies for implementation and measuring your return on investment can be. Take your time while building strategies designed to help increase brand awareness and adjust them as results come in. You’ll slowly start building a business that no one will be able to ignore.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, sending facts, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com. If you have any ideas for "Learning The Lingo" please email them.