Learning the Lingo: Customer Relationship Management or CRM

Posted by Nick Pizzolato on Tue, Aug 02, 2016 @ 12:28 PM

Learning the Lingo: Customer Relationship Management or CRM | Wicked Local Media Solutions

Creating a successful marketing campaign for your business can require a lot of concentration. As a small business owner, you are tasked with coordinating social media posts, creating print and digital ads, creating and sending email notifications, and focusing on multiple advertising fronts to build a strategy that will connect and engage with customers. Having to find the time to balance all of the jobs, plus run the actual business can be overwhelming. But there are services that can help streamline these processes.

Customer relationship management (CRM) tools are digital suites designed by companies to help you create, organize, control, and measure your marketing campaigns. These software packages enable your business to measure in real time your reach to consumers and how strong consumer engagement is. With a few clicks of a mouse, you can schedule emails, social announcements, create websites, start a blog, and much more.

By having all of this access, you lessen your dependence on other people to help you complete a job. You don’t have to trade emails with a website designer about your site’s layout or to make a simple edit. CRMs offer websites that are easy to build, edit, and add pages too. Using this new website, you can totally rebuild your digital brand.

Emails that connect prospective customers to your website can be measured to see if consumers are opening them and following the links to a desired product, service, or promotion. This real-time analysis can help you test what types of messages your audience responds to and also helps you focus your advertising toward specific demographics.

CRMs are a great resource to help you refocus on social media too. With so many social media networks available, businesses may feel overwhelmed about which ones they should use. Customer relationship management platforms offer business owners the ability to synch their social feeds with the program. Now, from one screen you can send messages to the respective feeds and see if people are talking about your business or using a specific hashtag. Without jumping browser tabs, you have complete control of your digital voice.

A customer relationship management tool can be a great piece of technology you can use to help centralize all of your advertising. Defining your company through a CRM allows your message to be exactly what you want it to be.

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Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at

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Tags: Small Business, Digital Marketing, Learning the Lingo