Learning the Lingo: The Internet of Things

Posted by Nick Pizzolato on Wed, Feb 22, 2017 @ 07:00 AM

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Every year, digital marketing strategies seem to advance at lightning speeds. As fast as technology evolves, so do the opportunities to introduce your business to consumers.

The Internet of Things (IoT) is a term used to identify that practically all devices are (or could be) connected, and that the information we offer can be shared through a variety of apps and web tools. As our daily routine has become entwined with sharing information, the ability to use IoT as a marketing tool has also grown.

For example, let’s say you have a geofencing marketing strategy in place. Customers are delivered a marketing message when their GPS device reaches a close proximity to your store. Over time, the IoT could also determine how often over a certain period of time a customer travels near your business, where they stop, and even what type of content they are consuming during these trips.

The IoT isn’t a one time action, but a fluid gathering of information of consumer demographics and patterns. All of this is valuable information for your business because it allows you to learn more about your ideal customer. With all of this data you can build a marketing campaign that will deliver your message to an audience who would be more apt to shop with you.

The Internet of Things is just another way for you to become more aware of who your customers are and how you can engage with them. Like any type of demographic research, it’s going to direct you to the best way to connect with a certain audience. Investing resources in different types of digital marketing and demographic research will help you build a stronger and more effective advertising strategy.

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Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at If you have a topic for "Learning the Lingo," emial me today!

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