If they win, they will be in the news. They will gain instant notoriety. Friends and family will be overjoyed that someone they know has won a prestigious award.
They’ll be advertised as an award winner on future projects. Winning an award can be like hitting the lottery. That’s true for any award, not just the televised ones.
All of the excitement, buzz and business that celebrities receive can also be duplicated for your business if you win a local business or industry award. Local and industry awards are great ways for your business to build respect within a community and increase their exposure. Awards are a testament to how hard local businesses work during the year.
What can awards do for your business?
Credibility - Winning an award gives your business instant clout. If you are a pizzeria and there are four other pizzerias near you, an award for the “Best Pizza in Town” will be a huge boost to your business and make it stand out from the crowd. Your community is rewarding you with this title. If four out of five people tell me that your business is the best, I’m going to believe them.
Create Buzz - An award is a spark to any business. Use it as a reason to refresh your local marketing and advertising campaigns. Your print and online ads can include that you were named “The BEST.” You can have a graphic artist design a golden trophy to use for ads and include on social media posts. Don’t be shy about announcing the award. And don’t forget to thank those who voted for you. The community will notice.
Reputation Management - The great thing about winning an award is the moment it’s announced, it’s instantly helping you build a positive reputation. It will be announced on the sponsor’s website and social media channels. They might want to interview you for a press release. A press release that will be sent to local news outlets. The news outlet may run the press release or even feature your business in a story. Before you have a chance to really promote your win, it’s been promoted for you.
Update your website, Yelp page, and Google Business listing page with the news about your big win. All of these online mentions will be seen by search engines and the award you have won will be a part of your digital footprint. According to a Brightlocal survey, “88% of consumers trust online reviews as much as they would trust a personal recommendation.”
One local industry award is the Wicked Local Readers Choice Awards. For the last 20 years, the Readers Choice Awards have been awarded to local businesses in more than 75 categories from communities across eastern Massachusetts. Last year, 450,000 votes were cast by your friends and neighbors. Voting for the 2015 edition of the Readers Choice Awards begins in January with winners announced in June. It’s okay to ask your customers to vote for your business. Let them know about the award and how they can vote.
Celebrities have it wrong. It’s nice to be nominated, but it is an honor to win. It means that those long days and nights have paid off. All of your hard work hasn’t been ignored. Your community appreciates your knowledge, your dedication to customer service, and offering quality products. This is their way of saying, “thank you.” This is a true honor, and you deserve it.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com.