Do you drink coffee? When you walk into your favorite coffee house or café do you recognize other regular customers? Do they recognize you? Does the barista know your order before you order it? Do you stop and chat with friends about sports, politics or what was on TV the night before?
You might think that’s just your morning routine, but you are actually a part of a community that is based around that business. You are one person in a network of customers that has made this coffee house profitable.
Wouldn’t it be great to offer your customers a similar relationship? Creating a community where customers can interact with you, each other and create a network of consumers that turn to you for advice and for a product you offer.
You have that opportunity. You can build that community by using social media.
According to the Pew Research Center, 74% of adults who are online use social media. That’s three-quarters of the adult population using the Internet are connected with each other.
What does this mean for businesses? Jeff Bulass reports that 47% of Americans say that Facebook is their #1 influencer of purchases. It’s a resource that cannot be ignored.
Social networking allows businesses to reach out and actively engage with their customers every day. You can start conversations and build relationships with friends and absolute strangers.
It’s not an impossible task either; with a little help and practice you can find the social media solution that’s right for you. You can share updates about new hours of operations. Let customers know about an upcoming promotion. Take photos to showcase an outstanding product or employee.
The first step is to start building your community. You’ll have to be active on your page and promote it for your business. You’ll need to reach out to your customers, your friends and to your neighbors to help your business gain traction and get noticed. You have to lay the foundation for the network you want to build.
But once you build it, the possibilities are endless.
Before you know it, people could be referring to your business online as a great resource to the community. Frequent customers will come in to buy products and chat about your business. They can tell friends the types of services that you offer. You can replicate that same atmosphere you experience as a consumer for your customers. Always building that network and growing your community.
Are you excited? Do you want to start building this community, but don’t know where to start. We can help!
Contact us to find out how our social media experts can help you build your community.
More Resources:Social Media Tips for Local Businesses