Winter is thankfully, finally, officially over. The record amount of snow that we received in February is almost gone. The temperature is rising, the birds are singing, and people are finally going outside for walks around their community. Spring is the season for waking up and emerging to a new world.
Spring cleaning is an unofficial, but much needed tradition for businesses and homes. Cleaning the salt and grime from your windows. Sweeping out the dirt that is tracked in throughout the winter. Dusting your shelves and products so that they seem more welcoming and less stagnant.
Don’t limit the spring cleaning to just your storefront - take this time and reset your ideas on advertising and marketing for your business too. Wicked Local’s annual Spring Home & Garden special section is the perfect opportunity for you to reach local customers. Our special sections are designed to appeal to consumers and their desire to prepare their homes for spring and the rest of the year.
If you specialize in outdoor or indoor home improvement, this Spring Home & Garden section is the perfect publication for you. According to Scarborough, over the last year, nearly 1.9 million adults in Eastern Massachusetts made home improvements. Those same consumers spent money on hardware, building, paint, lawn or garden items. These are the customers you should be targeting by advertising in the Spring Home & Garden section.
This publication is full of opportunities for local businesses to tout their message to local shoppers in need of their products and services. You can invest in a variety of ad sizes or other traditional ad units to connect your brand with content that appears in the section.
But that’s not the only type of opportunities that exist for you to target local customers. We offer business owners a spot for creating Custom Content about their business for the Spring Home & Garden section. Custom Content advertisements include working with a professional writer who will write a story using your business as the primary resource. These Custom Content stories can help educate consumers about a topic and also drive them to your business. This is a new and unique way to advertise your business and services. The content will appear along-side news content in a place where consumers are looking to read more about a subject or interest.
One final thing to keep in mind, these print advertising opportunities can also be converted to digital advertising formats. Your custom content ads can become a digital sponsored story, placing your business’s message among top local news stories to increase engagement. More than 850,000 adults in our market spent $3,000 or more on home improvements in the past year.
Spring is a time to hit reset. To reevaluate your business and your goals for the upcoming year. Why not start the year off with a chance to show consumers that your business is ready for their needs. Be an expert resource for them. Be the voice they want to hear from. Be the business they will want to visit. Help them make spring cleaning a Spring Home & Garden event.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com.