Every spring, sports fans celebrate the NCAA basketball tournament. Sixty-eight college basketball teams are matched up against one another, in four different brackets, until there is one team remaining - the national champion. During the next month, you’ll see March Madness inspired promotions pop-up everywhere because it’s an easy and fun way for businesses to engage with consumers.
Starting your own March Madness-inspired marketing provides a way to show a little personality for your business, while interacting with consumers in a fun and entertaining way. You may not have the time to mimic the full NCAA bracket, but creating a modified contest is a good place to start.
Here are some ideas to help you launch your March Madness-style competition:
- Have customers vote for the next promotion you should run.
- Ask customers to vote for their favorite product or service, and then provide a discount for the winning product
- Provide a discount for each round a local team advances.
These are just some ideas to get you started, and remember, the outcome of the competition isn’t as important as the engagement you are creating with consumers. Yes, you are offering a prize or special promotion, but you are also encouraging customers to get to know your business better.
There are few events that capture the nation’s attention, and March Madness is one of them. Take advantage of the event’s popularity, and use it to create content for your business that enables you to interact with your audience in a fun and exciting way.
The terms "March Madness" and "Final Four" are trademarked by the NCAA. Don't use them when naming and promoting your own contest.