As the summer months wind down, it’s time for your business to focus on engaging with local consumers instead of the vacationing customers. During the fall and winter, you can use days of national recognition to help raise the profile of your business within your community. Here are some ideas to keep in mind while planning your marketing campaign for the last five months of the year.
As discussed in a previous post, Labor Day offers your business a chance to engage with customers by connecting with them emotionally. Make them feel like they are extending their summer holiday for one more day with the help of your business.
Although dentists may not be a big fan of Halloween, it is a rare holiday that is celebrated by most people across the country. Kids go trick-or-treating and adults are even getting in on the dress-up action. Halloween also offers your business great opportunities to get involved in the community. In your physical store, offer treats to children or host a costume contest. Try and find a local organization that is creating a haunted house and ask if you can sponsor the event. Share with customers your plans for the spooky holiday and let them know where they can find your business.
Veterans Day/Election Day
Every year, Veterans Day is a way to honor and thank the men and women who serve in the United States armed forces. Offering discounts and promotions to these brave former soldiers is a small token of gratitude you can offer for their service to our nation.
Every four years, the nation is tasked with voting for our next president. Business may not want to endorse a candidate, for fear of alienating customers and that’s understandable. But you should feel comfortable building a strategy that leverages the election date in your marketing efforts. From offering free gifts to those with an “I voted” sticker to developing a clever advertising campaign for November 8th. For instance, if you own a restaurant, a possible message could be, “You had a tough choice at the polls, we are an easy choice for dinner.”
(The Day After) Thanksgiving
If there were a Super Bowl for retail stores, it would be the Friday after Thanksgiving, Black Friday. Every year millions of Americans take part in the sales and promotions that take place at stores across the country. Also, the Saturday after Thanksgiving has become a day where shoppers are encouraged to #shoplocal and celebrate the small businesses in their community. It will be one of the busiest weekends of the year for your business, so begin advertising your products and services early.
For the last six weeks of the year, everyone will be focused on shopping for holiday gifts. Have your deals and promotions clearly defined so that your customers have the best experience possible.
Use the time you have now to plan a marketing strategy for the fall. Be proactive in designing and building the components for your print and digital advertising. The sooner you have these campaigns finished, the more focused you can be on serving your customers and community for the rest of the year.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.