In a few weeks, the 22nd Readers Choice Awards will be published online and in print, giving your business a great opportunity to celebrate winning your award. Being selected by the community as a Readers Choice Award winner is a great honor because it demonstrates that you have the trust and respect of our customers. Now take this great honor and celebrate it!
Create a marketing campaign and thank your customers. While you’re thanking them, you are also able to market your winning status to all consumers.
Your marketing messages can take many forms. In print advertising, your ad can range from a small thank you message to a full-page celebration of your customers. You’ll be able to tie in your store’s logo and slogan with the Readers Choice Award image, which will help customers connect the two visually. The same goes for your digital advertising campaign. By placing ads in both digital and print mediums with your brand linked to the Readers Choice Awards, you are creating more opportunities for your message to be seen. As more people are exposed to your campaign it will build name recognition for your business.
Social media is another great tool for you to use to gain exposure for your Readers Choice win. We can provide you with the logo and enable winners to post the image on your social networks as a way to continue broadcasting the good news.
While the Readers Choice Awards give customers the opportunity to thank you for your hard work and dedication to serving the community, it’s also your chance to promote your business to the community.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, sending facts, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.