Creating an online presence for your local business is a great first step to connect with consumers. However, with so many businesses online, it’s not enough to just have an URL, you need to promote it on search engines too. To help increase a website’s consumer engagement business owners turn to search engine marketing (SEM). SEM strategy calls for a business to create text ads on search engines. If you select the proper keywords, your business can be located above the top organic search results.
In May, we discussed the meaning of search engine marketing, the strategy to build a successful campaign and much more. If you missed any of these posts, here is May’s Blog Rewind.Read More >>
A website is built to gain notoriety. It’s a beacon to draw attention to your company. Like any light, the longer it burns the brighter it becomes. With time visitors will be directed toward it. However, your light will only be burn if it has power. Read More >>
You’ve created a website for your business. Visually, it’s stunning. You also have incredible content. You provide educational and entertainment components to properly communicate your mission with an audience. Now, you just need consumers to find the webpage. Read More >>
Search engine marketing offers you the chance to be one of the first businesses a user finds when searching for a product or service. You don’t need to be one of the actual search results, you just need to be one of the active links on the page. But how does your text ad appear after a search? Read More >>
Search engine marketing is more than just selecting keywords to represent your business. It is fantastic if your ad wins the top bid and you receive top placement because of you keyword selection. It gets even better when people are engaging with your ad. However, that doesn’t necessarily mean you can’t make your campaign better. A business owner should always be looking for ways to grow and adapt an advertisement and keep building positive momentum. Read More >>
Search engine marketing gives your business the opportunity to be seen by web users who search for a particular term or phrase related to your business. Although your business may not be a part of the organic results, your text ad will be the first thing users see. But how do you select the right keywords to use? We've created this infographic to help guide your strategy when selecting the words and phrases you want to use in your campaign. Read More >>
Search engine marketing (SEM) is more than just crafting the perfect text ad to be seen on a search engine. It also can refer to the steps you can take to bolster your website’s position as a search result when people do web searches. Despite having two different philosophies for search engine marketing, you can use both strategies to work together and build a strong web presence for your business. Read More >>
Search engine marketing (SEM) is a broad term used to define several strategies business owners can use to market their website. One strategy focuses on creating text ads for your business that will be shown on a search engine’s results page. The other strategy is to create a website that has a strong network of keywords and links that will gain the attention of a search engine without paying for it to be promoted. Read More >>
There are a lot of ways to advertise your business to the community. You can advertise in the paper, online, or start an email marketing campaign. You can create text ads on search engines or send out direct mail advertising. All of these methods require you to create content to draw attention to your small business. However, it’s not always easy to capture what services your business provides in just a few sentences. Sometimes selling your business requires you to go out and engage with your community. Read More >>
Search engine marketing has become the focus of many businesses as they try to build their brand and engage customers online. For many business owners the world of online advertising is still a brand new experience. We wanted to address some frequently asked questions that some advertisers may have about search engine marketing and strategy for their marketing campaigns. Read More >>
You can only make a first impression once. That’s a common sentiment held by business owners and their managers when describing the need for great customer service. And, it’s true. If your business delivers amazing customer service, that will result in returning customers and great buzz. However, if a customer feels neglected or slighted, they might not come back and they might share their story with other consumers. Read More >>
Creating a successful search engine marketing (SEM) advertising campaign requires businesses to create text ads and digital content that will engage with customers. However, this may be easier said than done. In an effort to help businesses build a successful SEM campaign we have created a short video with five SEM tips every small business owner needs to know. Read More >>
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com.