Building a relationship with consumers on social media isn’t always easy. The key to building a successful online community is to share updates about your business. Your content should be engaging and not be just used to make announcements. Posting content like an exclusive coupon, photos or video of a new product, or even a message of thanks after a busy weekend can build trust with your customers.
Last week, we shared some advice about how to communicate with your social media followers. Today, we are answering questions about the logistics of posting those messages.
Where should I post content?
Facebook is the one place you should absolutely post your content. It has the biggest audience and offers you the opportunity to post a variety of different types of content. Fans of your business can easily interact with and share your posts on Facebook. A Facebook page can be used by any company to promote any product or service.
Other social media sites don’t have as many users, so you shouldn’t feel obligated to post messages to every site. Think about what your business does well and then find the social media channel that can best highlight those strengths.
Twitter is a great place to post messages about store updates or promotional items. If your business is photogenic use Instagram. Instagram allows you share your content on Facebook and Twitter, which is an easy and helpful way to create content for all three sites at once.
How often should I post content?
If you were to type this question into a search engine, you would get pages of results. You could click on the top three links and they might give you three different answers. The crazy thing is, each answer is accurate based on the research that article has done. There is no exact science to the timing of posting content because every business and every customer base is different. But there are some guidelines.
For Facebook, the key is not to post too much. Posting too much can lead your fans to unfollow or ignore your page. Post one or two items a day and keep them unique. If you write a post about a new product in the morning, post a photo or photo gallery in the afternoon.
On Twitter, posting too much isn’t an issue, because Twitter is live and always updating. Consumers are expecting to see the same message more than once. If you don’t have the time to tweet during the day, use one of these social media tools and schedule your posts. Don’t schedule the same post to be shared throughout the day. Create three or four different posts and schedule to share them during business hours.
Should I use hashtags? What sites should I use them on?
Yes, you should use hashtags. Hashtags were once just a way for Twitter users to follow certain topics, but have become so popular, that all social media sites have integrated them into their platforms.
Hashtags have become a big part of social media marketing campaigns too. They help you monitor the popularity of your campaign, they show that your business is connected to the digital world, and they make it easy for consumers to share or reference your store and promotion.
Do you have any social media marketing questions? Send them to Wicked Local Media Solutions and we’ll be happy to answer them.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.
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