Streaming video applications have been popular for a number of years, and app creators are still finding new ways to use video functionality to revolutionize communication. With video messaging, businesses can engage with customers personally and build a relationship. There’s a new app available that is designed specifically for this.
The app is Marco Polo, and it allows people to have direct conversations with each other through saved video messages. It describes itself as an audio/visual walkie-talkie that people can access through smartphones and tablets. The app also offers a group chat feature, which is the real bonus to businesses.
The group chat allows a number of users to have a conversation with each other. If a business used the group chat feature they could announce new promotions or even ask consumers how they feel about new products or services. They could invite VIP customers to join or have separate groups for separate promotions. Customers involved in the group chat would be able to ask questions and share their thoughts. Businesses can respond back and be an active participant, building trust and relationships.
Marco Polo has a chance to be just as popular as Snapchat, connecting millions of people with mobile video conferencing. Download the app and start exploring it today to figure out how your business can use it to be on the cutting edge of the social conversation.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.