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November Blog Rewind: Preparing Your Business for the Holidays

Posted by Nick Pizzolato on Wed, Nov 30, 2016 @ 10:25 AM

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Each November, local businesses start to prepare their stores for the upcoming holiday season. From advertising strategies, to ideas for running digital promotions, the Wicked Local Media Solutions Blog offered suggestions, plans, and ways that your business could be successful throughout the holiday season.

If you’ve missed any of our posts this month, here is our November blog rewind.

7 Facts About Small Businesses

In many of our communities, small businesses are the backbone of the local economy. They are the stores that know customers by their name and help their neighbors find solutions to any question they may have. Here are seven facts about small businesses that you may not know.

News: The End of Vine and What Your Business Can Learn

Last week, Twitter announced that it would be shuttering its six-second video platform, Vine. While the community for Vine was small, its audience was dedicated and had launched a few of its stars into the pop-culture spotlight. When it launched, it was innovative and spurred other apps to follow suit, but it collapsed because it wasn’t able to stay competitive. Even if your business didn’t have a presence on Vine, its closure can be a lesson for you as social media evolves.

Preparing for Small Business Saturday

As the holiday season approaches, local businesses look to prepare themselves for the the influx of customers. This means that as a business owner you need to spend more time building a marketing strategy and creating advertising opportunities to share your message with proposed customers. These next six weeks are your business’s last stand in creating a profitable year, so focus on a plan that will create name recognition and increase sales.

Preparing for the 2016 Holiday Shopping Season

Next week, we start the official holiday shopping season. Every year, Americans visit physical stores and take part in online deals as businesses offer different promotions to attract consumers. Here are six trends to look for this holiday season.

Being Prepared for Black Friday

Here are three ways to prepare your business and team for Black Friday.

Creating a Place for Customers

Small businesses have always been a gathering place for members of the community. Neighborhood residents look at your business like a community gathering place, whether it be in hair salons, pubs, hardware stores or coffee house, they trust you to welcome them and their neighbors. Building a relationship like this should be the goal of every business.

Using Holiday Marketing to Grow Consumer Awareness

The holiday season has begun, and millions of dollars will be spent across the nation in the next few weeks.  You can make sure your store stays busy during this time, by marketing your seasonal promotions, services, and merchandise through a mix of print and online advertising.

Six Fun Thanksgiving Facts

Tomorrow, Americans celebrate Thanksgiving with their friends and family. Everyone has their own unique traditions, but here are six Thanksgiving facts that everyone can relate to.

Bundling Your Holiday Advertising

Now that Thanksgiving is officially over and your focus on preparing your business for the holidays is in full swing, let’s take a minute to think about how you deliver your message. The way you deliver your marketing shouldn’t be dedicated to one exclusive medium. Advertising your promotions in print, digital, and on mobile, will help you reach as many consumers as possible in the next four weeks.

Running Promotions for the Holidays

As more customers begin to think about how to finish their holiday shopping, they’ll be looking for businesses to offer them incentives to shop at their store. You’ll undoubtedly be offering promotions and discounts to customers as a way to attract those on the lookout for deals. But what’s the best way to market those promotions? Certainly the tried and true methods of print advertising works, but you can use new media to reach more consumers.

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Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, sending facts, or to share your favorite moment from the film “Back to the Future,” email him at npizzolato@wickedlocal.com.

Tags: Wicked Local, holiday