October Blog Rewind: Engaging Your Customers

Posted by Nick Pizzolato on Mon, Oct 31, 2016 @ 10:56 AM

October Blog Rewind: Engaging Your Customers

In October, the Wicked Local Media Solutions Blog shared strategies for your business to use to take an active role in engaging with customers. Whether you focus your marketing on creating a social media buzz with a hashtag campaign, invest time in creating videos that will connect with the user, or find the right music to play in your store; your goal is to always find ways to connect and engage consumers.

If you’ve missed any of our blog posts, here’s our October blog rewind.

The Case for Using Infographics

One of the hottest and most successful trends in marketing strategy is creating infographics that engage with your customers. An infographic can help introduce your brand to consumers and provide a fun and informative reasons for why they should use your business. Check out these five reasons why your business should explore using infographics.

Building a Great Hashtag

In the 21st century, marketing your business on social media isn’t something you should think about doing, it’s something you must do. Growing your audience and engagement through social tools like Twitter, Facebook, Instagram, and others help build your brand recognition and also increase your opportunity to convert strangers into followers and then into customers.

Learning the Lingo: A/B Testing

Finding ways to have customers engage with your business can be tricky. It’s a constant balancing act to find the words and promotions that connect with consumers and encourage them to choose your store. But, you shouldn’t guess at what the formula is to create engagement. It takes a steady plan with a lot of options available to help you build a winning equation. A/B testing helps you find the best way to reach and connect with your audience.

Social Media Stats That Every Business Can Use

Social media marketing should be a part of every business owner's advertising strategy. Here are five facts about social media you can use to engage with your customers.

The 2nd Annual Best Years Expo

Last year, more than 5,000 men and women in their 50s, 60s, and 70s attended Wicked Local’s Best Years Expo, an event designed to provide resources and information to baby boomers as they approach the next step in their lives. This year, the Best Years Expo is back and promises to be just as informative, accessible, and fun. Sponsored by Steward Health Care, the Expo will again bring together local businesses and customers on Saturday, October 29th.

Building Brand Loyalty

As a business owner, brand loyalty is how you build a loyal following. You want every customer who spends money on your products or services to be a return customer. You want them to feel comfortable coming to you in case of an emergency or if they just feel like shopping. Creating a relationship with your audience requires dedication, but it also creates a strong bond between consumer and business. Here are three ideas to help you strengthen brand loyalty.

Preparing your Business for a Specific Demographic at Events

Attending events and business expos are an excellent tool to meet with customers and partake in face-to-face marketing. But not every event is the same. They have different audiences and attract a variety of demographics. Although your business may offer products and services for men and women of any age, you can’t attend every event with the same sales plan. Your featured items and sales pitches must relate to the specific audience.

Six Facts About Advertising with Video

Creating a video marketing message has never been easier. High quality cameras can fit in the palm of your hand and are now a part of any smartphone or tablet. Using videos in your email and social media marketing campaigns help build consumer awareness and can lead to more sales conversions. Here are six reasons why using videos will help your business.

It's Never Too Early to Prepare your Business for the Holiday Season

The leaves have barely started to change color, but fall has just begun. This means that the holiday shopping season is only a few weeks away. While the occasional customer may moan about seeing winter decorations up in October, being prepared now, will help your business be in a place to succeed when the shopping rush begins. But, having your business ready for the season isn’t just having merchandise at the ready; it’s a larger strategy of knowing the market, trends, and the best ways to reach customers.

5 Facts About Print Advertising

There's no denying that we live in a digital age, but here are five facts to show that print advertising is still effective at engaging customers.

Four Reasons Your Business Should Play Music

As a business owner, you want customers to feel comfortable in your store. Consumers who feel relaxed tend to stay longer, increasing your opportunity to offer them more services and merchandise. While a well trained sales staff will work hard to keep a guest engaged, one of the easiest ways to create a welcoming environment is to have music playing for customers to enjoy.

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Tags: Small Business, Wicked Local