Blog

The Basics to Buying Ads Online

Posted by Nick Pizzolato on Wed, Apr 05, 2017 @ 02:20 PM

Every year, the digital marketplace grows. Consumers are given new tools to make purchases easier and businesses are presented with new opportunities to reach customers. At the core of all of these advancements however, are websites. Your business can still find ways to reach customers using new web advertising techniques.

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Tags: Digital Marketing, Wicked Local

A Visual Guide to Advertising on Instagram

Posted by Nick Pizzolato on Tue, Apr 04, 2017 @ 01:50 PM



With 400 million daily active users and 95 million photos and videos shared every day, Instagram has become a popular medium for businesses to promote their products, services, and brand. Advertising on Instagram can help your business engage with new customers, build a larger fan base, or even direct people to your physical store. Instagram can be a great tool to help your brand engage with consumers.

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Tags: Digital Marketing, Wicked Local

Video Marketing by the Numbers

Posted by Nick Pizzolato on Mon, Apr 03, 2017 @ 01:15 PM

It's never been easier for small businesses to produce videos to share with consumers. Here are five facts about how successful video marketing can be.

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Tags: Wicked Local, Video

Throwback Thursday: Handmade Shoes in Hudson

Posted by Nick Pizzolato on Thu, Mar 30, 2017 @ 01:00 PM

Everyone needs a good pair of shoes. If you bought shoes in the early 1900s, there’s a chance you bought a pair from the Brett Shoe Company in Hudson, Massachusetts. While many shoes today are mass produced by machines, in the early 20th century they were handcrafted by thousands of workers across the state, like the men and women in the picture below.

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Tags: Wicked Local, Throwback Thursday

March Blog Rewind: Discovering New Ways to Engage with Customers

Posted by Nick Pizzolato on Wed, Mar 29, 2017 @ 11:45 AM

In March, the Wicked Local Media Solutions Blog looked to help business owners find new ways to engage and connect with customers. Whether you are exploring new social media and digital marketing trends or creating a live event to showcase local community businesses, we are focused on finding ways to help your business grow.

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Tags: Wicked Local

Building a Successful Print Ad

Posted by Nick Pizzolato on Tue, Mar 28, 2017 @ 12:37 PM

Advertising your business in print isn’t a tactic to be used by just established businesses. According to Nielsen Claritas, nearly half of all households in the Boston area consider newspapers to be the media they trust the most. Placing your ad within a trusted publication gives your business credibility to potential customers.

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Tags: Small Business, Wicked Local, Print

10 Ways to Improve Your Ecommerce Strategy

Posted by Nick Pizzolato on Mon, Mar 27, 2017 @ 01:10 PM

In the 21st century marketplace, having an ecommerce solution in place for your business is a key part to building success. Here are 10 ways to improve your ecommerce strategy.

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Tags: Small Business, Wicked Local

Throwback Thursday: A Day at the Office without Computers

Posted by Nick Pizzolato on Thu, Mar 23, 2017 @ 01:54 PM

This office from 1977 seems typical to a lot of modern day workplaces. Open concept. Cubicles and desks that create personal work areas. Rows of fluorescent lights and the occasional plant that people are trying to keep alive. What you don’t see, however, is a computer. It’s hard to imagine a workplace today that doesn’t have at least one computer on a desk, but this photo shows a world prior to the laptop and the personal computer. They do have plenty of typewriters and rotary phones though.

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Tags: Wicked Local, Throwback Thursday

Infographic: Grow Your Business with Special Sections

Posted by Nick Pizzolato on Wed, Mar 22, 2017 @ 01:39 PM

Special sections provide targeted themes to connect your business with specific audiences in need of the products, services, and expertise you offer.

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Tags: Wicked Local, Customer Engagement, Infographic

Celebrating the Youth in Your Community

Posted by Nick Pizzolato on Tue, Mar 21, 2017 @ 12:11 PM

Every business owner looks forward to the day when they have the support of their customers and the surrounding community. It means that they are considered a local expert and source to turn to. Being a trusted brand also means that you are active in supporting the community when assistance is needed.

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Tags: Cause Marketing, Wicked Local, Customer Engagement, live event