Blog

Three Facts about Email Marketing

Posted by Nick Pizzolato on Mon, Mar 20, 2017 @ 01:21 PM

Building a marketing campaign encourages business owners to think of new ways to engage with customers. Reaching them requires research to learn who your demographic is and what promotions, products, or services they are most interested in. Having data from research companies who have studied the effectiveness of successful marketing campaigns can help you learn what techniques are the current best practices in a specific industry.

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Tags: Wicked Local, Email Marketing

Throwback Thursday: A Snowy Main Street in Watertown

Posted by Nick Pizzolato on Thu, Mar 16, 2017 @ 12:25 PM

This photo, taken in Watertown on Main Street in 1919, shows intrepid customers braving a recent snowfall and the elements to go shopping. It’s a scene that is probably very similar to what many customers are dealing with today, after this week’s storm. Consumers will always need to shop and run their day-to-day errand, so a little, or a lot, of snow won’t stop businesses, like Lester’s Dry Goods, from staying open for them.

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New Trends: Giving Customers a Unique Photo Experience

Posted by Nick Pizzolato on Tue, Mar 14, 2017 @ 01:07 PM

Social media channels are always looking for new ways to offer engagement with their audience. Recently, Facebook introduced a new photo feature that allows users to scroll and explore wide angle photos with a cursor or by turning their mobile device.

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Tags: Social Media, Wicked Local, Customer Engagement

Five Steps to Create a Live Event

Posted by Nick Pizzolato on Mon, Mar 13, 2017 @ 01:36 PM

Live event marketing is one of the best ways to meet and introduce your business to customers. If there isn’t one planned in your area, here are five steps you can take to start your own community business event.

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Tags: Wicked Local, live event

Throwback Thursday: New Bedford Waterfront

Posted by Nick Pizzolato on Thu, Mar 09, 2017 @ 01:08 PM

New Bedford, Massachusetts is one of the oldest and most historic merchant cities in the country. For generations, fishermen and sailors have traveled from the protected shores of Buzzards Bay and into the heart of the sea to make their living. The city has also played an important role in international trade dating back to the 1700s. Today, New Bedford is still the home port for merchant and fishing vessels, and a destination for tourists who want to learn about the city’s rich history.

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Tags: Wicked Local, Throwback Thursday

Learning the Lingo: Augmented Reality

Posted by Nick Pizzolato on Wed, Mar 08, 2017 @ 01:10 PM

Every day, consumers are introduced to new ways to engage with the businesses that serve them. From ordering pizza with a text message, to virtually trying on a pair glasses, digital tools are making it easier for small and large brands to cater to their customers.

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Tags: Wicked Local, Learning the Lingo

5 Tips for Running an Email Marketing Campaign

Posted by Nick Pizzolato on Mon, Mar 06, 2017 @ 01:45 PM

Here are some ideas for running an email marketing campaign for your business. Read More

Tags: Wicked Local, Email Marketing

Throwback Thursday: A Knitting Factory in Newton

Posted by Nick Pizzolato on Thu, Mar 02, 2017 @ 11:19 AM

In 1922, George Earnshaw, born in West Roxbury, moved the Earnshaw Knitting Mill from Chicago, IL to Newton, MA. At its peak, his textile mill employed more than 1,000 people who designed and manufactured a children’s clothing line, called Vanta, that didn’t require pins or buttons when worn.

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Tags: Wicked Local, Throwback Thursday

February Blog Rewind: Getting Involved with Customers

Posted by Nick Pizzolato on Wed, Mar 01, 2017 @ 10:57 AM

In February, the Wicked Local Media Solutions blog focused on ways to help connect your business with customers, both old and new. While polls were open for the Readers Choice Awards, we offered suggestions you could use to help promote your brand to win an award. For those business owners looking to attract new customers, an OnTarget Display Advertising campaign is a great opportunity to have your digital ads engage with consumers.

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Tags: Wicked Local

Why Become a Paperless Business?

Posted by Nick Pizzolato on Mon, Feb 27, 2017 @ 11:44 AM

Consider how many ways your business uses computers so it can run effectively. Inventory and sales are monitored by the same system. You might keep track of payroll through a computer or communicate with vendors through email. These automations help your business operate smoothly, but it also lowers your dependence on paper.

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Tags: Small Business, Wicked Local