Blog

Why Become a Paperless Business?

Posted by Nick Pizzolato on Mon, Feb 27, 2017 @ 11:44 AM

Consider how many ways your business uses computers so it can run effectively. Inventory and sales are monitored by the same system. You might keep track of payroll through a computer or communicate with vendors through email. These automations help your business operate smoothly, but it also lowers your dependence on paper.

Read More

Tags: Small Business, Wicked Local

Keeping Your Biz OnTarget

Posted by Nick Pizzolato on Fri, Feb 24, 2017 @ 12:50 PM

Learn more about how OnTarget Display Advertising works.

Read More

Tags: Wicked Local

Throwback Thursday: Carriage Building in Newton

Posted by Nick Pizzolato on Thu, Feb 23, 2017 @ 01:38 PM

This carriage maker in Newton was, most likely, a very popular stop for residents and business owners in the greater Boston area. Without access to roadside assistance or spare tires, people needed to make sure their horses and their carriages were in great shape before taking on any long distance trek.

Read More

Tags: Throwback Thursday

Learning the Lingo: The Internet of Things

Posted by Nick Pizzolato on Wed, Feb 22, 2017 @ 07:00 AM

Every year, digital marketing strategies seem to advance at lightning speeds. As fast as technology evolves, so do the opportunities to introduce your business to consumers.

Read More

Tags: Wicked Local, Learning the Lingo

Creating a Direct Email Campaign

Posted by Nick Pizzolato on Tue, Feb 21, 2017 @ 11:35 AM

Direct email marketing offers business owners the opportunity to find new customers through an email message. This strategy is intended to raise consumer awareness and make it as easy as possible for sales leads to become customers.

Read More

Tags: Wicked Local, Email Marketing

Throwback Thursday: A Bike Store in Brockton

Posted by Nick Pizzolato on Thu, Feb 16, 2017 @ 02:30 PM

There are some businesses, that have always been able to fill a need in their community. While technology and styles may change over the years, some products remain timeless and customers will always depend on local businesses to have solutions to their problems.

Read More

Tags: Wicked Local, Throwback Thursday

Finding Ways to Engage New Customers

Posted by Nick Pizzolato on Tue, Feb 14, 2017 @ 11:57 AM

You love your faithful customers. These folks have helped your community business thrive. But, as much as you appreciate their support, you also know that it takes new customers to grow your small business.

Read More

Tags: Wicked Local, Customer Engagement

Last Chance to Get Out The Vote!

Posted by Nick Pizzolato on Mon, Feb 13, 2017 @ 11:55 AM

There are just a few days left to encourage local customers to vote for your business in the 22nd Readers Choice Awards. In these waning hours, it’s more important than ever to engage customers as you ask for their support.

Read More

Tags: Readers Choice, Wicked Local

Throwback Thursday: Main Street in Hingham

Posted by Nick Pizzolato on Thu, Feb 09, 2017 @ 11:52 AM

Main Streets in America represent the strength small businesses have in every community.  They are the backbone of local economies and provide cities and towns with products, services, and jobs. This picture shows a section of Main Street in Hingham in the early 20th century.

Read More

Tags: Wicked Local, Throwback Thursday

Three Ways to Bring your Readers Choice Campaign to Life

Posted by Nick Pizzolato on Wed, Feb 08, 2017 @ 12:50 PM

One of the best ways to inspire customers to support your business is by finding ways to connect with them personally. Your campaign should be designed to create relationships and memories with your fans, and make them feel a part of your store’s community.

Read More

Tags: Readers Choice, Wicked Local